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Reality Technology: AR vs VR vs MR what is the difference:

You’ve probably heard the terms AR and VR used before. If you’re really on it, you might even have heard of MR – but what exactly are they? And how do you use them? More importantly, how do you use them to make your brand POP! Don’t worry! We’re here to demystify Reality Technology for […]

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What is NFC? Everything you need to know

Near-Field Communications is a rapidly growing wireless, short-range technology. Say what? It’s basically one of those can-and-string walkie talkies you built to talk to your friends BUT FOR YOUR PHONE! OK, we oversimplified a little, but you get the idea. Since it kicked off, NFC has grown in popularity. It’s used everywhere, for all kinds […]

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Packaging just got a lot more fun!

  Packaging just got a lot more fun   Connected Wine     Talkin’Things smart packaging is exclusive to IMDM  

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ZapBox is launched in SA

Mixed Reality has come to South Africa, courtesy of our friends at Zappar UK. 9 November saw a crowd of tech-savvy trendsetter types attend the launch at the Two Oceans Aquarium, where they were given the chance to experience the story of Yoshi the turtle through the magic of ZapBox – the first affordable, Mixed […]

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Women in Tech: Daniella talks with Brandlive

Hi IMDM Family. Our MD, Daniella Louw is fresh out of an interview with Brandlive, a radio station that gives businesses a new voice and opportunity to change the conventional communication platform. She spoke on topics of women in tech, the new and innovative tech which IMDM is currently working on, her own personal career […]

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Our man in Botswana

Kgosimotse Kabo Garebakwena is Botswana born and bred. Passion, perseverance, hard work, ambition and staying humble while maintaining a winning mentality makes him who he is: an Experiential Marketer with an undying passion for doing “different”. And we at IMDM are proud to call him our Main Man in Botswana. Being different is key to […]

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Loerie Awards 2017

The annual Loerie Awards – the event SA’s marketing and advertising world looks forward to every year – have concluded and the winners have been announced. The Loeries are the hallmark in creative excellence in theindustry, and are widely celebrated. 241 awards were handed out on the evening, including special awards to this year’s Hall […]

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Is Twitter Dead?

They say what goes up must come down. So is the bird that flew for years about to finally plummet? Is Twitter dying or is it already dead? This has been a topic of discussion for years now as Twitter has been caught in a bit of a scuffle. Twitter has had problems since 2009 […]

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The Royal Opera House and Twitter join forces for Emoji Day

What do you think about when you think of the Opera? Probably the constant stream of rich old people in enormous opera houses, and overweight women singing theatrically in over-the-top costumes. Well, the Royal Opera House in London says no more! The Royal Opera House and Twitter joined forces in honour of World Emoji Day […]

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What’s New at IMDM?

From the desk of Daniella Louw, Managing Director Well, lots actually. But for the purposes of today’s post, holograms. Yes holograms. Those beautiful, shiny, wow-factor 3D models that light up a night sky and bring product to life are our latest innovation. Because that’s what we do- we live on the edge of innovative tech. And this time, we’re […]

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