Loerie Awards 2017
The annual Loerie Awards – the event SA’s marketing and advertising world looks forward to every year – have concluded and the winners have been announced. The Loeries are the hallmark in creative excellence in theindustry, and are widely celebrated.
241 awards were handed out on the evening, including special awards to this year’s Hall of Fame inductee, chief creative officer and founder Grid Worldwide Branding and Design, Nathan Reddy and the Marketing Leadership and Innovation Award which went to KFC Africa’s Mike Middleton. In addition, 5 Grand Prix awards made it into deserving hands.
Grand Prix winners are tryly the best of the best. If any entry is deemed to be exceptional and representative of the highest possible standards then it will be considered for a Grand Prix award. These are this year’s winners:
TBWA/RAAD for Nissan’s “Camelpower”
Ogilvy Johannesburg for KFC’s “Sad Man Meal”
Y & R Dubai for The Cartel’s “Be Seen – Bag, Make up, Ring, Shoes, Sunglasses”
Grid Worldwide Branding for Marble’s “Meat Made Luxury”
Impact BBDO for La Libanaise Des Jeux’s “Skip Friday 13”