What is NFC? Everything you need to know

By Posted in - General on June 1st, 2018 0 Comments

Near-Field Communications is a rapidly growing wireless, short-range technology.

Say what?

It’s basically one of those can-and-string walkie talkies you built to talk to your friends BUT FOR YOUR PHONE!

OK, we oversimplified a little, but you get the idea. Since it kicked off, NFC has grown in popularity. It’s used everywhere, for all kinds of applications, because it’s an incredibly fast way to transfer data – and that means it can be used even in places where your coverage is less than ideal. The tech involved is deceptively simple: evolving from radio frequency identification (RFID) technology, an NFC chip operates as one part of a wireless link. Once it’s activated by another chip, small amounts of data between the two devices can be transferred when held a few centimetres from each other. (See, walkie talkies!)

There’s no end to the ways a brand can now engage with its customers in a fun, meaningful way. At IMDM, we’re reimagining the possibilities for retail, pharma, distribution and so many more verticals! We’ve partnered with the world’s leading NFC technology enablers, Talkin’ Things, to bring you a host of creative NFC based solutions, and the even better news? The list of compatible devices is staggering and is growing with time. It’s safe to say, if you’ve purchased a smartphone in the last few years, you should be ready to go. No pairing code is necessary to link up, and because it uses chips that run on very low amounts of power (or passively, using even less), it’s much more power-efficient than other wireless communication types. The potential for NFC stretches way further than commerce. Passive NFC ‘tags’ are being built into posters and informational kiosks to transmit additional information kind of like scanning a QR code can trigger or launch a web address, offer a discount coupon, or a map to download on your smartphone.

Google’s Daydream View VR headset a brilliant example of how to use an NFC tags. Mounting your NFC-capable smartphone into the headset triggers the nearby tag to automatically download or launch the app.

Want to know more? Check out our video or talk to us to find out how we can add this amazing innovation to your brand!


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