Reality Technology: AR vs VR vs MR what is the difference:
You’ve probably heard the terms AR and VR used before. If you’re really on it, you might even have heard of MR – but what exactly are they? And how do you use them? More importantly, how do you use them to make your brand POP!
Don’t worry! We’re here to demystify Reality Technology for you. For starters Reality Technology is used to simulate or expand the user’s environment through the use of Augmented Reality, Virtual Reality or Mixed Reality – and these offer a unique way of doing so.
Let’s break it down real quick:
AR/Augmented Reality. This takes your view of the real world and adds digital information or data on top of it. It can be as simple as integrating an image overlaid by the digitally generated content or as complex as a simulated screen. Below is one of our favourite AR devs created by us for Zappar.
VR /Virtual Reality: This is the one you’re probably most familiar with, because it makes its appearance in plenty of movies. It’s a computer-generated simulation of a 3D environment. The user wears a head-mounted display that looks like set of goggles which allow interaction with the elements in the simulation through the hardware, e.g. Oculus Rift, Samsung Gear VR or even Google cardboard. The experience is powered by a computer, gaming console or your mobile device and along with the specialised software and sensors, the generated simulation is brought to life, filling your vision in 3D. What sets VR apart from AR technology is the level of immersion it provides. With VR a user is able to look and walk around fully immersed in the virtual world where their view of that world adjusts the same way it would if they were looking & moving in real the real world!
MR/Mixed Reality: The least-known out of the three right now, but possibly the easiest path to mainstream consumer adoption. Mixed Reality combines AR & VR by using advanced sensors and computing power to create a Virtual environment. The key in this tech is flexibility, as it combines the best aspects of VR & AR. In theory MR lets users see the real world while adding digital content/ believable objects and then anchors those virtual objects to a point in real time which makes it possible for the user to engage with them as ‘’real’’. The mixed reality illusion is much complex and richer in experience. Pokémon Go! anyone?
There it is, in a nutshell. At IMDM, we have solutions for all three types of Reality Tech, on all manner of platform. Chat to us about the possibilities!